Online Marketing
Online marketing encompasses a wide range of associated Internet marketing / advertising strategies such as search engine optimization, pay per click (PPC), article / press release submissions, link baiting, Facebook and Twitter strategies.
Each of these things when worked on individually and can provide solid results, but working on several of them together can help get your message home, while bringing highly targeted traffic to your website.
As the Internet continues to mature and develop so do the users as they become more sophisticated in their online interactions. In days gone by banner ads were used extensively but eye tracking research has shown that todays user has “banner blindness” - they subconsciously ignore that kind of advertising, making it less effective.
Today content king – users want quality information and not just keyword stuffed pages that are cobbled together to rank well. The search engines strive to give users what they want, so much so that Google’s latest update to its algorithm was nicknamed the “Farmer Update” as it specifically targeted websites that peddled low quality content.
We know what makes compelling content and we understand all the available options helping you get the best out of your budge. Online marketing can be costly, especially if you use a scattergun approach. In working with you we can get to know your business, understand what you are trying to achieve and come up with an online marketing strategy that is highly targeted bringing you customers that are ready and looking to purchase your product or service.
Whatever your online marketing needs Wombat Web Design can help you achieve your goal.