Content
Content is absolutely the most important part of your website, without rich, colorful and engaging copy any effort you put into search engine optimization will be all but wasted. Good design will hook visitors while good copy will keep them and encourage them to return.
Keywords
Keywords are the terms or phrases that you want your website to be found under in the search engine results. They are not your product or services name but the terms a visitor would type into the search box to find your site. Keywords are important as implemented correctly they can bring highly targeted traffic to your website.
Links
Search engines use the number of inbound links a website has as a way of measuring its importance, think of them a vote of confidence. In general terms the more inbound links a website has the higher it will appear in the search engine results. That is in general terms, but not all links are equal and the trick is to find the quality links while sidestepping the links that can adversely affect your website.
Over the next few weeks I will explain in detail the techniques and methods that you can use to increase the visibility of your website both for visitors and the search engines.
Comments (1)
Unique content is absolutely the most important part of any website. I guess that all links are equal and the trick is to find the quality links while sidestepping the links that can adversely affect your website. Thanks!